Business Administration

Learning Objectives

Graduates of the online Bachelor of Science in Business Administration will be able to demonstrate:

1. A comprehensive knowledge of the core principles and concepts related to business administration
2. Effective communication, both written and oral, relative to different business environments and situations
3. A knowledge and understanding of the role of Christian leadership, ethics, and service in effectively addressing business management issues and decisions
4. Literacy regarding current management trends though the use of leading business information sources, current publications, and other available audio-video, online, or in-text resources
5. An ability to integrate all aspects of their learning, understanding, knowledge, and skills concerning business through a comprehensive capstone course

Career Opportunities

• Vice President
• Corporate Heads
• General Manager
• Plant Manager
• Regional Manager
• Office Manager
• Shift Supervisor
• Department Manager
• Team Leader
• Entrepreneur
• Human Resource Manager
• Hospital Administrator
• Bank Branch Manager
• Department Store Manager
• Supply Chain Manager
• Call Center Manager
• Purchasing Manager
• Business Analyst
• Project Manager
• Production Control Analyst
• Facilities Manager
• Advertising Executive
• Sales Supervisor
• Public Relations
• Market Research

Accreditation

Bushnell University is regionally accredited by the Northwest Commission on Colleges and Universities (NWCCU).

Bushnell University has received professional accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Lenexa, Kansas.

Courses Within the Major

Principles of Accounting I

This course examines the basic concepts and principles underlying preparation and use of financial statements, including income determination, cash flow analysis and asset valuation, and the interrelationships between financial statements.

Principles of Accounting II

This course continues to review basic concepts and principles of accounting, including paid-in capital, partnership issues, management accounting, job order costing, CVP analysis, ABC analysis, and budgeting.

Principles of Management and Leadership

This course provides an analysis of the organizational environment and the processes of management, including leadership concepts, in business enterprises. The course focuses on the concepts, methods, and techniques of the planning, organizing, directing, and controlling functions of the modern manager and the impact of these processes upon effective interpersonal relations, global matters, and ethical issues.

Human Resource Management

The focus of this course is on the policies and practices of recruitment, selection, training, development, and compensation of employees. Special attention is given to employee relations, including Equal Employment Opportunity and affirmative action legislation and requirements.

Legal and Ethical Issues in Business and Management

This course focuses on the legal and ethical issues related to businesses and organizations. Students will examine how government, business, and society interact by reviewing the forms of business organizations, business transaction laws, employment laws, international trade treaties, and corporate and social responsibility.

Global Business Management

This course explores topics related to managing an organization in a global, multinational environment. Special areas to be examined include the social, cultural, economic, and political environments, as well as ethical and legal issues. Matters dealing with trade, business operations, and monetary systems will also be explored.

Managerial Finance

This course surveys the financial problems associated with the life cycle of a business and with personal finance needs. Topics covered include financial analysis, financial planning, capital budgeting, cost of capital, the sources and uses of business funds, and the instruments utilized in raising funds.

Business Strategy and Policy

This capstone business course examines the interdependence of the different functions of a business. Through the use of computer simulations, students gain a comprehensive and integrated view of business operations and the role of top management in analyzing the environment, setting goals, and implementing plans with special emphasis on ethical issues. Business students take this course in the final semester of their senior year.

Statistical Applications

This course presents an introduction to descriptive and inferential statistics used in collecting, analyzing, interpreting, and presenting data as it relates to business or health care applications.

Marketing

This course introduces the study of price, product/service, promotion, and place. Also studied are the basic principles and practices involved in the distribution of goods and services, market surveys, salesmanship, advertising, as well as ethical considerations in all areas of marketing.

Accounting Concentration

Intermediate Accounting I

This course provides an in-depth look at financial statements and the information found on them. Various accounting issues are examined with emphasis on assets, liabilities, and problem-solving techniques.

Intermediate Accounting II

This course is a continuation of Intermediate Accounting I with an emphasis on equities, problem-solving techniques, and ethical issues in accounting.

Auditing I

In this course students are exposed to the philosophy and environment of the profession, with special attention focused on the nature and economic purpose of auditing and assurance services, professional standards, professional ethics and conduct, audit planning, internal control, and audit sampling and documentation.

Choose one of the following:

Cost Accounting

This course provides a study of the basic cost accounting concepts and procedures, with emphasis on the development, interpretation, and application of managerial accounting information for planning, control, and decision-making.

Accounting Information Systems

This course provides an introduction to the field of accounting information management. Students will examine key accounting processes and how information systems support the execution of and management of these processes. Students will learn how to structure and analyze data that may be found in an information system by using the spreadsheet software Microsoft Excel and the database management system Microsoft Access.

Federal Income Tax

This course examines the basic federal income tax laws as they relate primarily to individuals.

Accounting for Non-Profit Organizations

This course will focus on the external financial statements for government and other non-profit organizations and will include a discussion of fund accounting and non-profit reporting requirements.

Management Concentration

Management of Information Systems

The focus of this course is how to manage information systems in today’s global environment. Topics include technology (hardware and software), applications (end-user, operations, managerial decision-making, and strategy), and the development and management of information systems in business situations, including ethical considerations and the global environment.

Operations Management

This course examines planning and control of production and operations with respect to products/services, processes, technology, and personnel. Topics include strategy, quality, forecasting, capacity, location, layout, the supply chain, just-in-time manufacturing, and inventory activities.

Group and Organizational Behavior

This course examines issues related to individual and group behavior in complex organizations. Topics include the influence of motivation, organizational situations, and management practices on individual and group work behavior with special emphasis on situational leadership models.

Marketing Concentration

Branding, Advertising, and Promotion

Students examine the major areas of marketing promotion in this course, including such topics as advertising, media selection, packaging forms of sales promotion, and business ethics.

Marketing Research

Provides insight into the nature and assumptions of marketing research conducted by corporations and commercial research companies. Provides practical experience in planning and implementing marketing research. Covers the sale of marketing research in business management, survey research and questionnaire design, scientific marketing research design and planning, data collection, basic statistical tools for analysis, and report writing and communication of research results.

Sales Strategy and Management

Behavioral aspects of personal selling, retail sales, and sales management are studied in this course with a focus on recruiting, selection, training, motivation, compensation, control, ethics, and the strategy of matching the sales effort to the sales task.

Consumer Behavior

Provides an in-depth look at consumer behavior and its role in marketing in for-profit and non-profit organizations. Examines consumer behavior in terms of internal influences, external influences, the consumer decision-making process and consumers and culture. Students also learn qualitative and quantitative research methods utilized in attempts to understand consumer behavior.

Digital Marketing

Provides an introduction to digital marketing, a rapidly growing and evolving area of new media. This course examines the role of digital marketing and many of the areas this terminology has grown to encompass. A practical approach is adopted in this course. In addition to learning fundamental constructs and principles of the digital experience, students will focus on learning tools and skills necessary for solving business problems and exploiting business opportunities. Subjects include e-commerce, lead generation and retargeting, web sites, media planning, branding, online advertising, advertising tools, display advertising, digital campaigns, search engine marketing, social media marketing, and mobile media.

All courses are subject to change.