Home School of Business, Leadership, and Technology School of Business Minors Minor in Marketing

Minor in MARKETING

Prerequisites

Credits Courses 
3 BUS 120 Introduction to Business and Entrepreneurship
3 MKTG 230 Intro to Marketing

Marketing Minor Curriculum

Course Type Courses 
Required Courses

A total of 18 credits to include the following:

MKTG 235 Digital Marketing
MKTG 434 Consumer Behavior
Minor Electives

12 credits from the following:

MKTG 340: Social Media Campaigns
MKTG 350 Content Marketing & Search Engine Optimization
MKTG 360: Digital Analytics
MKTG 370 Multimedia Communication
MKTG 370L: Multimedia Communication Lab
MKTG 381 Paid Media
MKTG 382 Email Marketing
MKTG 383 Customer Acquisition
MKTG 420: Digital Marketing for Community Good
MKTG 431: Marketing Research
MKTG 432: Branding, Advertising and Promotion
MKTG 433: Sales Strategy and Management
MKTG 436: Sports Marketing
MKTG 481: Conversion Optimization