Home School of Business, Leadership, and Technology School of Business Minors Minor in Digital Marketing

Minor in DIGITAL MARKETING

Prerequisites

Prerequisites Courses
Course MATH 105 Introduction to College Mathematics or higher
Minor MATH 315 Applied Statistics

Digitial Marketing Minor Curriculum

Course Type Courses
Required Courses

A total of nine credits to include the following:

MKTG 235 Digital Marketing
MKTG 340 Social Media Campaigns
MKTG 360 Digital Analytics
Minor Electives

9 credits from the following:

MKTG 350 Content Marketing & Search Engine Optimization
MKTG 370 Multimedia Communication
MKTG 370L Multimedia Communication Lab
MKTG 420 Digital Communications for Community Good
MKTG 432 Branding, Advertising, Promotion
MKTG 434 Consumer Behavior