Digital Marketing

Major & Minor

Make An Impact Through Digital Marketing

Learn cutting edge-skills to give you a competitive advantage in the workplace

100% of Instructors

active in the field

Hands On

real-world experience

Social Good


Earning a degree in digital marketing will provide you with the knowledge and skills to become innovative thinkers and creators. As you study digital marketing at Bushnell University, you will gain knowledge of data-based strategies to prepare you for your career. Digital marketing is a fast-growing industry and is of high demand, increasing your employment opportunities upon graduation.

In this program, you will become confident in your ability to create high-quality content or dissect data. This face-to-face program will provide you the hands-on experience needed to be well-prepared for your career.

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Why Choose Bushnell?

The Bachelor of Science in Digital Marketing at Bushnell combines innovative marketing practices and social good. Students will have the opportunity to learn from digital marketing experts who have worked for companies such as Google and Youtube.

As students develop skills in areas such as search engine optimization and marketing, paid social advertisements, social media marketing, video ads, display ads, video production and more, they will be able to put their knowledge into action as they assist in launching digital marketing strategies for local non-profit organizations.

This real-world, practical experience will look not only look nice on your resume, but will help you begin to make connections and build relationships as you launch your career post-graduation.

Program Objectives

Graduates of this program will:

  • Distinguish core values that define a customer-centric approach to marketing, aligned with social good
  • Develop cross-functional strategies that foster brand strategy, purpose, innovation, and growth
  • Leverage the capabilities of data analytics to inform marketing strategies 


Core Courses

  • Intro to Marketing
  • Digital Marketing
  • Consumer Behavior
  • Market Research
  • Branding, Advertising, Promotion
  • Content Marketing & Search Engine Optimization
  • Digital Analytics
  • Multimedia Communication
  • Multimedia Communication Lab
  • Social Media Campaigns
  • Digital Communications for Community Good
  • Senior Capstone
  • Internship

Elective Courses

  • Emergent Technologies
  • Sports Marketing
  • Sales Strategy and Management
  • Copy Writing for Media
  • Persuasion

Skills Courses

  • Conversion Optimization
  • Customer Acquisition
  • Email Marketing
  • Paid Media


  • Excel
  • Applied Statistics
  • Intro to Business

Capstone Project

The Capstone Course allows you to manage an entire digital marketing campaign for a nonprofit organization. You’ll graduate with several campaigns in your portfolios. These campaigns all involve being tasked with managing results, not just a plan, making you feel equipped to succeed in the workplace.

Program Distinctives

  • 100% of faculty actively engaged in the digital marketing field
  • Average class size of 14
  • 12:1 student-to-faculty ratio
  • 100% of students graduate with at least 135 hours of field experience

Career Opportunities

Earning a degree in digital marketing can prepare you for the following occupations:

  • Advertising manager
  •  SEO Specialist
  • Email Marketing Specialist
  • Social Media Manager
  • Content Manager
  • Digital Marekting Manager
  • Analyst
  • Content Strategist
  • Data Analyst
  • UX Designer
  • Digital Designer

Business Partners

  • Holt International
  • Harvest House Publishers
  • Circle Media, Inc.
  • Isler NW LLC
  • Base Builder
  • Kidsports
  • Roseburg Forrest Products
  • The Boys and Girls Club
  • Columbia Bank
  • Whitmire & Associates
  • Elk Horn Building
  • Hood River Mortgage Group
  • Beaudet Jewelry

Life at Bushnell

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Hear From Our Students

"I graduated with a Business Administration Degree with a Concentration in Marketing. My experience at Bushnell has played a vital role in landing my current job. The foundational knowledge I gained from Professor Silverthorne, in addition to the practical skills acquired during my internship were instrumental in shaping my career path. My internship with Jane Bourvis, a wedding dress designer in London, under the guidance of Christy Silverthorne, provided me with essential skills in Google Analytics and SEO which ultimately gave me the experience that I needed in my current position as a Digital Marketing Specialist, which has since evolved into a Project Manager role at Kinetic Creative and Marketing, based in Billings, MT."
-Ryann Reeves '22
"I am very fortunate to have been a business student at Bushnell University. I got to really practice the business concepts that were being taught in the classroom. One of my favorite classes at Bushnell University was Management Information Systems. I was always looking forward to that class because the professor was so engaging and gave us projects that were both fun and informative. We used Tableau, a visual analytics platform, to explore the power of telling a story through data. The business school at Bushnell University gave me the tools and skills that I needed to be in my current role today. As a marketing assistant at Harvest House Publishers, I have been learning how to use Google marketing tools like Google Analytics and Google AdWords to gain potential customers." 
-Miriam Gutierrez '23

Meet the Faculty

Christy Silverthorne, M.A.
Program Director

“As a student enrolled in Bushnell’s Digital Marketing program you’ll enjoy hands-on, real-world experience connecting you with local, national, and international clients.

Bushnell’s program is unique in its focus on developing valuable skills for today’s marketplace while also including a social good element training you to use digital marketing for business and at the same time learning to use it to create positive change.”