Digital Marketing
Major & Minor
Make An Impact Through Digital Marketing
Learn cutting edge-skills to give you a competitive advantage in the workplace
100% of Instructors
active in the field
Hands On
real-world experience
Social Good
focus
Earning a degree in digital marketing will provide you with the knowledge and skills to become innovative thinkers and creators. As you study digital marketing at Bushnell University, you will gain knowledge of data-based strategies to prepare you for your career. Digital marketing is a fast-growing industry and is of high demand, increasing your employment opportunities upon graduation.
In this program, you will become confident in your ability to create high-quality content or dissect data. This face-to-face program will provide you the hands-on experience needed to be well-prepared for your career.
Business Graduate Programs
Business Online Programs
Contact
Christy Silverthorne, M.A.
Assistant Professor of Marketing
541-684-7313
csilverthorne@bushnell.edu
Discover More
Business Graduate Programs
Business Online Programs
Contact
Christy Silverthorne, M.A.
Assistant Professor of Marketing
541-684-7313
csilverthorne@bushnell.edu
Why Choose Bushnell?
The Bachelor of Science in Digital Marketing at Bushnell combines innovative marketing practices and social good. Students will have the opportunity to learn from digital marketing experts who have worked for companies such as Google and Youtube.
As students develop skills in areas such as search engine optimization and marketing, paid social advertisements, social media marketing, video ads, display ads, video production and more, they will be able to put their knowledge into action as they assist in launching digital marketing strategies for local non-profit organizations.
This real-world, practical experience will look not only look nice on your resume, but will help you begin to make connections and build relationships as you launch your career post-graduation.
Program Objectives
Graduates of this program will:
- Distinguish core values that define a customer-centric approach to marketing, aligned with social good
- Develop cross-functional strategies that foster brand strategy, purpose, innovation, and growth
- Leverage the capabilities of data analytics to inform marketing strategies 
Courses
Core Courses
- Intro to Marketing
- Digital Marketing
- Consumer Behavior
- Market Research
- Branding, Advertising, Promotion
- Content Marketing & Search Engine Optimization
- Digital Analytics
- Multimedia Communication
- Multimedia Communication Lab
- Social Media Campaigns
- Digital Communications for Community Good
- Senior Capstone
- Internship
Elective Courses
- Emergent Technologies
- Sports Marketing
- Sales Strategy and Management
- Copy Writing for Media
- Persuasion
Skills Courses
- Conversion Optimization
- Customer Acquisition
- Email Marketing
- Paid Media
Prerequisites
- Excel
- Applied Statistics
- Intro to Business
Capstone Project
The Capstone Course allows you to manage an entire digital marketing campaign for a nonprofit organization. You’ll graduate with several campaigns in your portfolios. These campaigns all involve being tasked with managing results, not just a plan, making you feel equipped to succeed in the workplace.
Program Distinctives
- 100% of faculty actively engaged in the digital marketing field
- Average class size of 14
- 12:1 student-to-faculty ratio
- 100% of students graduate with at least 135 hours of field experience
Career Opportunities
Earning a degree in digital marketing can prepare you for the following occupations:
- Advertising manager
- Â SEO Specialist
- Email Marketing Specialist
- Social Media Manager
- Content Manager
- Digital Marekting Manager
- Analyst
- Content Strategist
- Data Analyst
- UX Designer
- Digital Designer
Business Partners
- Holt International
- Harvest House Publishers
- Circle Media, Inc.
- Isler NW LLC
- Base Builder
- Kidsports
- Roseburg Forrest Products
- The Boys and Girls Club
- Columbia Bank
- Whitmire & Associates
- Elk Horn Building
- Hood River Mortgage Group
- Beaudet Jewelry
Life at Bushnell
Visit Campus
Hear From Our Students
Meet the Faculty
Christy Silverthorne, M.A.
Program Director
“As a student enrolled in Bushnell’s Digital Marketing program you’ll enjoy hands-on, real-world experience connecting you with local, national, and international clients.
Bushnell’s program is unique in its focus on developing valuable skills for today’s marketplace while also including a social good element training you to use digital marketing for business and at the same time learning to use it to create positive change.”